If you look back, maybe five years ago, the concept of taking your own bags into the grocery store was just that, a concept. Now it is second nature; we keep them in our car and we are usually more surprised to see someone leaving the store with a cart full of plastic, petroleum based bags.
Hopefully, in less than 5 years, mineral based paint will become the norm. It is commendable that some of the well known paint producers are creating a product with less impact on the environment, however, mineral based paints by ROMA have one of the best organic footprints from production to disposal.
Just like plastic bags, most paints, are made with polymers that are harmful to the environment. Both, if not disposed of properly, can sit in landfills for hundreds of years before biodegrading. Mineral Paints are derived from the earth, bond naturally with the surfaces they are painted on, encourage air flow in and out of buildings (permeability) and break down naturally over hundreds of years. They also improve your well being.
Until mineral paints and plasters do become a household name, we thank the designers and architects who have used our products, for exposing how visually stunning our paints and plasters can be.