We’re thrilled to share that Acme Brick – the oldest and largest brick manufacturer in the U.S. – has officially named Romabio as the only paint they recommend in their recent Technical Bulletin, Guidelines for Painting Brick. Yes, you read that right, the only one. We are happy and proud, naturally, but also think you should know why it makes such a big deal.
For a long time, “Don’t paint your brick, you’ll only ruin it” was solid advice. Back then, the only options were traditional latex and acrylic paints. They sit on the surface like a plastic raincoat, trapping moisture, and can peel off in sheets. Worst of all plastic paints really can damage the masonry underneath.
So yes: if those were your only options, you should indeed leave the brick alone. But there’s a smarter way to paint brick, and one of the biggest names in the industry just made it official. And just in case you’re wondering…
Who’s Acme Brick?
Acme Brick has only been an industry leader since 1891. They are now operating 18 plants. The company is also the first of its kind to offer a 100-year limited guarantee to its customers, and it’s only natural they care what kind of paint goes on their brick.
So you can get our excitement: the brick manufacturer who understands masonry probably better than anyone has officially made Romabio a part of their legacy! Using Romabio mineral paints is now the only way to update your Acme Brick home without putting a century of coverage at risk. It’s a massive nod to the science behind our products.
Speaking of Science…
Without going full scholar here: brick is a living, breathing material that naturally absorbs and releases moisture as the weather changes. It needs to do that to remain healthy. So, logically, when you coat it in something non-breathable, that moisture gets stuck inside the wall. And then the headaches start, from bubbling to crumbling mortar joints.
Romabio paints are made with authentic slaked lime and natural mineral pigments. They bond with the brick instead of forming a film, thus letting it breathe, while moisture moves in and out the way it’s supposed to. The brick is protected in the exact way it should be, and the best part is that the finish actually gets better with age. That’s why Acme stands behind us.
So What Acme Brick Officially Recommends?
The Technical Bulletin states it plainly:
“For exterior masonry applications, Acme Brick Company only recommends the use of breathable, mineral-based paints. Romabio offers products specifically designed for exterior masonry, providing high breathability, durability, and a wide range of colors and finishes, including Limewash and Masonry Flat. Brick painted with latex or similar non-mineral based paint products is excluded from the Limited Guarantee.”
Ready to Transform Your Brick?
Whether you’re after the soft, weathered character of Classico Limewash or the clean, solid finish of Masonry Flat, you can move forward with total confidence. Your brick will be protected by a product the people who literally make bricks have endorsed.
That’s a pretty special partnership, and we couldn’t be prouder.
Ready to get started?
- Hire a PRO to bring your project to life.
- Find a local store near you to pick up Classico Limewash or Masonry Flat today.
- Read the full Acme Brick Technical Bulletin: Guidelines for Painting Brick.
Happy painting!
What to Expect When You Fill Out the Romabio Hire-a-PRO Form
Photo Credit: Caldwell House, TN